Memphis Grizzlies star Ja Morant isn’t holding back after finding himself on an unexpected list in the NBA’s annual GM poll. The poll asked league GMs to predict the “biggest breakthrough” player for the upcoming season, and despite his established All-Star status, Morant was ranked second, just behind Oklahoma City’s Jalen Williams and tied with San Antonio’s rookie sensation Victor Wembanyama.
Morant didn’t take kindly to the label, and understandably so. He’s not exactly a “breakthrough” candidate, given his Rookie of the Year win in 2020, back-to-back All-Star selections in 2021 and 2022, and his 27.4 points-per-game average in his third season. Though he missed significant time last year, including a 25-game suspension and injury issues, he sees himself as a Comeback Player contender rather than someone just breaking through.
Returning with a “strong message,” Morant’s comeback story has already hit the screens in a new Nike ad, highlighting his determination and grit. The video hints at Morant’s challenging year, from suspensions and injuries to controversies, yet he’s ready to bounce back stronger than ever. With his intense playstyle, fans can expect him to make some noise in the 2024–25 season—and he has his eyes on the MVP, not a breakout label.
For Morant, this season is about redemption and reclaiming his spot as one of the league’s most electrifying players. He’s ready to put the past behind him and prove that he’s already established, aiming to do his talking on the court. If his return is as powerful as anticipated, Morant could go from All-Star to MVP contender, silencing critics and showing why he’s already a star, not a breakout candidate.
