Lions OC Acknowledges Oversights in Utilizing Jameson Williams
Wide receiver Jameson Williams has yet to become a significant part of the Detroit Lions’ offensive strategy this season, sparking discussions about his integration into the game plan. Despite the limited targets, Williams remains unfazed by his current role, showing an impressive level of maturity.
Inconsistencies in Production
Through the first seven games of the season, Williams has accumulated 17 receptions for 289 yards. While these numbers might raise concerns for some, the former Alabama standout insists he is not frustrated. After the recent victory over the Tampa Bay Buccaneers, he clarified that a social media post he made was unrelated to football.
“I really wasn’t taking it too far into thinking about it,” Williams stated. “We are winning games, and things like that. So, I could never get myself worked up about not getting targeted. I know it’s going to come. It’s a long season, and we are a team that can make it to the playoffs.”
Williams expressed optimism about the future, emphasizing that he and offensive coordinator John Morton had a productive conversation about finding ways to enhance his involvement moving forward.
Morton’s Commitment to Improvement
Morton took responsibility for Williams’ underutilization, admitting, “I failed him. That’s what I told him.” He vowed to do better, acknowledging opportunities that had slipped by. “It’s not like we aren’t going to try to target him,” Morton added.
This recognition of accountability reflects a broader commitment from the coaching staff to ensure all players are adequately utilized. Morton affirmed that improvement is necessary for the entire team, noting that the execution of plays has sometimes hindered their offensive efficiency.
Coaches Recognize Williams’ Potential
Wide receivers coach Scottie Montgomery echoed Morton’s sentiments, highlighting the importance of Williams’ frustration as a sign of his competitive spirit. “If he wasn’t a little bit ornery right now, it would just signal complacency to me,” Montgomery remarked. His comments suggest that Williams’ desire to contribute is not only expected but essential for a player of his caliber.
Montgomery praised Williams for his work ethic, stating, “This guy, he’s awesome. He doesn’t say anything. He just goes and plays.” His comments illustrate the respect the coaching staff has for Williams, recognizing the hard work he puts into each practice, even when his statistical output does not reflect it.
Finding the Right Opportunities
The Lions’ coaching staff is acutely aware of the investment made in Williams as a first-round draft pick. Montgomery emphasized the need to better align offensive strategies with Williams’ skills. “We got to get to the ceiling,” he stated, outlining the importance of maximizing every player’s potential.
As the team strives to enhance their third-down production, the focus will be on creating more opportunities for receivers like Williams. “Giving them opportunities to be catch and run,” Montgomery explained, underscores their desire to construct plays that allow players to capitalize on their strengths.
Looking Ahead
As the Lions prepare for their next matchup, the emphasis will be on improving execution and ensuring all players, especially Williams, are positioned to make impactful plays. With the right adjustments, it’s clear that the team sees a bright future for their promising wide receiver.
