Bills Send Clear Message with Keon Coleman as Healthy Scratch
The Buffalo Bills have once again made a statement regarding performance and accountability, designating wide receiver Keon Coleman as a healthy scratch for Thursday Night Football. This marks the second consecutive week that Coleman, a second-round pick in the 2024 draft, will not see action.
Coleman, who has struggled to find consistency this season, was sidelined for the primetime matchup against the Houston Texans, further highlighting the team’s commitment to meritocracy. In a season where he opened with a promising 112-yard performance in Week 1, Coleman has since averaged a mere 27.3 receiving yards per game. His catch rate of 57.5 percent has not met expectations, leaving the coaching staff with little choice but to reassess his role.
Inactives List Grows
Alongside Coleman, the Bills have also ruled out five other players in preparation for their Week 12 clash. Tight end Dalton Kincaid and fellow wide receiver Curtis Samuel were both confirmed as unavailable due to injuries, which has prompted the Bills to elevate wide receiver Gabe Davis and rookie tight end Keleki Latu from the practice squad for a second straight week.
The decision to bench Coleman sends a resounding message throughout the locker room: playing time must be earned through consistent performance. As the Bills navigate the competitive landscape of the NFL, they are clearly prioritizing players who can contribute effectively on the field, leaving Coleman to reflect on the missed opportunities that have led to this moment.
Looking Ahead
The Bills have a challenging road ahead as they prepare to face the Texans, and with injuries affecting their roster, the team will rely heavily on those who have shown their ability to perform under pressure. As for Coleman, the path forward remains uncertain, but the urgency to improve and reclaim a spot in the lineup has never been more critical.
