Detroit Lions set streaming record despite disappointing loss to Vikings
The Detroit Lions’ Week 17 clash against the Minnesota Vikings has etched its name in broadcasting history. In an announcement that sent ripples through the sports world, Netflix revealed that this game became the most-streamed NFL matchup in U.S. history, drawing an impressive average of 27.5 million viewers, with peak numbers soaring to over 30 million.
A Mixed Bag of Emotions
While the game’s outcome was a letdown for Lions fans—resulting in a 23-10 defeat that eliminated the team from playoff contention—the staggering viewership figures underscore the Lions’ remarkable popularity within the league. Detroit is one of only three teams, alongside the Dallas Cowboys and Kansas City Chiefs, to have played on both Thanksgiving and Christmas this season. The Lions have long been associated with Thanksgiving Day games, but this year marked their inaugural Christmas appearance, which was part of Netflix’s doubleheader event.
Star Power on Display
This particular matchup featured a halftime performance by rapper Snoop Dogg, which added a layer of entertainment and reportedly captured the attention of an average of 29 million viewers. The first game of the doubleheader saw the Cowboys face off against the Washington Commanders, which also surpassed 20 million viewers on average. According to The Wrap, the games attracted an international audience, with viewers tuning in from over 200 countries.
A New Era of Broadcasting
The 2024 season signifies the second year of a groundbreaking three-year agreement between the NFL and Netflix that grants the streaming giant rights to Christmas games. Last year, fans witnessed matchups such as the Baltimore Ravens versus the Houston Texans and the Kansas City Chiefs against the Pittsburgh Steelers. This partnership is changing the way fans engage with football, blending traditional viewing with modern streaming options.
Lions’ Viewership Dominance
Despite their struggles on the field, the Lions’ viewership numbers paint a different picture. According to Front Office Sports, they ranked as the second-most-watched team in the NFL, averaging 23.8 million viewers throughout the 2024 season. This statistic highlights the Lions’ ability to draw significant audiences, even as they continue to face challenges in their performance.
Disappointing Performance
The loss to Minnesota was particularly disappointing, marked by the Lions’ struggles that included six turnovers—four fumbles and two interceptions thrown by Jared Goff. Minnesota, using a backup quarterback, managed to capitalize on these mistakes, with wide receiver Jordan Addison delivering a decisive touchdown run that sealed the Lions’ fate.
Despite the on-field challenges, the Lions’ significant presence in primetime matchups continues, with five such games this season. As the team looks to bounce back, the record-breaking viewership serves as a reminder of their enduring appeal in the ever-competitive landscape of the NFL.
