Dallas Cowboys Ignite Record-Breaking Viewership Despite Setback
The Dallas Cowboys have once again proven their dominance in NFL ratings, even as the team faces challenges on the field this season. Just a week after capturing an astonishing regular-season viewership record of 57.2 million during their Thanksgiving matchup against the Kansas City Chiefs, the Cowboys have managed to set another milestone. In the opening game of Week 14, their clash with the Detroit Lions drew unprecedented attention, shattering the Thursday Night Football record on Prime Video.
Record-Breaking Numbers
According to reports, the Cowboys vs. Lions game averaged an impressive 19.39 million viewers throughout the night, peaking at a staggering 22.18 million. These numbers mark new highs for Thursday Night Football on Prime Video, reinforcing the Cowboys’ status as “America’s Team.” The previous record for a Thursday night game was held by a matchup earlier this season between the Washington Commanders and the Green Bay Packers, which averaged 1.63 million viewers fewer.
This season has seen a remarkable increase in viewership, with the Thursday Night Football average currently sitting at 15.20 million. This figure indicates a 15 percent rise compared to last season, positioning it for the highest-ever viewership on Prime Video.
A Thrilling Contest with Disappointing Outcome
Despite the record-setting viewership, the game did not yield the desired outcome for the Cowboys, who fell to the Lions with a final score of 44-30. Nonetheless, the contest was electrifying, showcasing the competitive spirit of both teams. As the playoff picture unfolds in the NFC, the Lions currently sit as the No. 8 seed, boasting a 51 percent chance of making the postseason. In contrast, the Cowboys’ playoff hopes appear slimmer, with only a 10 percent chance remaining; however, they still have a path to clinch the NFC East title.
Looking Ahead
As the season progresses into its final weeks, all eyes will be on how the playoff race develops. The Cowboys are set to face off against the Minnesota Vikings in a primetime Sunday Night Football matchup at AT&T Stadium for Week 15. Kickoff is scheduled for 8:20 p.m. ET on NBC and Peacock, and the anticipation is palpable as Dallas looks to bounce back from this recent defeat.
With the stakes high and the playoffs on the horizon, the Cowboys will need to harness their record viewership momentum and translate it into success on the field. The coming weeks promise to be a thrilling conclusion to the season for both the Cowboys and their devoted fanbase.
