Stephen A. Smith shines in Knicks’ NBA 2K26 ad
The New York Knicks have kicked off the season with a splash, unveiling a humorous 30-second advertisement for NBA 2K26 featuring none other than ESPN’s Stephen A. Smith and Minnesota Timberwolves star Karl-Anthony Towns. This spot captures the exuberance and swagger that define the atmosphere at Madison Square Garden as the Knicks look to make their mark this season.
Smith’s Self-Promotion Takes Center Stage
In a display of his signature braggadocio, Smith stands alongside Towns, launching into a charismatic pitch that sets the tone for the ad. “I’m telling you this is gonna be a special season…we got something no other team has,” he proclaims, immediately drawing in viewers with his infectious energy. Towns, clearly caught up in the moment, responds enthusiastically, declaring, “I’m hype.”
From there, Smith escalates the hype, painting a vivid picture of the Knicks’ potential. “A certified game changer. A playmaker. A big-time baller…A walking highlight reel,” he declares, building momentum with each phrase. This crescendo of excitement culminates in a classic comedic exchange when Towns, perhaps a bit bewildered, asks, “Who you talking about?” Smith’s response, delivered with impeccable deadpan, is simply: “Me.”
A Blend of Humor and Highlight Reels
The advertisement seamlessly weaves together Smith’s larger-than-life personality with dynamic in-game footage of both him and Towns decked out in Knicks jerseys. It’s a perfect marriage of humor and sports, showcasing the vibrant energy that fans can expect from the team this season.
The ad encapsulates not only Smith’s flair for self-promotion but also the hopeful optimism surrounding the Knicks as they aim for success in the upcoming campaign. With such bold claims and infectious enthusiasm, it’s clear that the Knicks are ready to make some noise this year, and Smith is right there leading the charge.

