Oklahoma City Thunder rise as the NBA’s youth phenomenon with stunning 13-1 start
The Oklahoma City Thunder are making waves in the NBA this season, showcasing their talent and promise with an impressive 13-1 record after a decisive 109-96 victory against the Charlotte Hornets on Saturday night. This early-season success follows a remarkable 68-win campaign and a championship title in 2024-25, solidifying their status as one of the league’s elite teams.
A Team on the Rise
Despite the absence of All-NBA wing Jalen Williams, the Thunder have proven to be formidable on the court. Their recent performance has not only drawn attention for their wins but also for the excitement surrounding their young roster. The team’s ascent has translated into a surge in popularity, especially among younger fans who are captivated by the dynamic and engaging style of play that coach Mark Daigneault’s squad presents.
Logan Murdoch, a staff writer for The Ringer, noted the Thunder’s growing appeal on a recent episode of the ‘Real Ones’ podcast. He remarked, “They are in the beginning stages of being an ‘it’ team. OKC is the team of the youth. People try to bash them and say they’re boring, but nah man, the youth love them.” This sentiment reflects a broader shift in how the Thunder are perceived, particularly among the younger demographic.
Shai Gilgeous-Alexander: The Catalyst
At the heart of this youthful movement is reigning MVP Shai Gilgeous-Alexander. The 27-year-old guard has emerged as a fan favorite, thanks in part to his electrifying playstyle that includes stunning mid-range shots, acrobatic drives to the basket, and a seemingly infinite array of crafty finishes at the rim. Since the 2022-23 season, Gilgeous-Alexander has consistently averaged over 30 points per game, placing him among the league’s top scorers.
His off-court demeanor has also contributed to his popularity; he remains a figure free from controversy, endearing himself to fans who appreciate his focus on the game. Alongside Gilgeous-Alexander, players like Jalen Williams and Chet Holmgren further bolster the Thunder’s allure. Williams, still just 24 and already an All-Star, has rapidly built his fan base since entering the league, while Holmgren, a five-star prospect, has been a celebrated figure in basketball circles since his high school days.
Youthful Dominance and Future Potential
The Thunder’s current success is remarkable, particularly given their youth. In the 2024-25 season, Oklahoma City achieved a level of regular-season dominance that echoes the historical performance of the Golden State Warriors during their 73-win campaign, all while maintaining a roster with only two players over the age of 30.
As the Thunder continue to impress, their combination of success, a championship title, and star power is setting the stage for a bright future. With a young, talented roster leading the charge, it’s likely that Oklahoma City will continue to capture the hearts of younger fans, potentially mirroring the Warriors’ dynasty in terms of fan engagement and popularity.
The Thunder are not just winning games; they are crafting an identity that resonates with the next generation of basketball enthusiasts. As they forge ahead in the season, the excitement surrounding this team will only grow, making them a formidable force in the NBA landscape.

