New York Knicks’ Secret Recruitment Video for Kawhi Leonard
In the recent past, the New York Knicks found themselves in a struggle that starkly contrasts with their current position as one of the NBA’s most competitive teams. Once desperate for established stars, the franchise learned that building a contender requires a cohesive effort from ownership, management, and players alike. Success hinges on their ability to unite under a common goal and to navigate the high-pressure moments that define true greatness.
The Struggles of the Past
Back in 2019, the Knicks were grappling with the remnants of the Carmelo Anthony era. Their attempts at a tank-job had spectacularly backfired, as they finished with the worst record in the league but were left empty-handed in the draft lottery—a cruel twist of fate that meant they missed out on Zion Williamson, settling instead for the No. 3 pick. The franchise was mired in a cycle of disappointment, and any discussions about patience and long-term strategies were likely met with skepticism.
Despite the setbacks, the Knicks were not ready to abandon their quest for reinvention. They cast their eyes on a slew of high-profile free agents, including the likes of Kevin Durant and Kyrie Irving, both of whom ultimately chose to join forces across the river with the Brooklyn Nets. This decision was a significant blow to New York’s aspirations, but it did lead to a pivot in strategy. The Knicks embraced Julius Randle, who would unexpectedly emerge as a cornerstone for the franchise, guiding them through a transformative phase.
The Secret Recruitment Effort
Recent revelations, however, have unveiled a surprising chapter in the Knicks’ pursuit of star talent. Investigative journalist Pablo Torre uncovered evidence of a clandestine effort to lure Kawhi Leonard to New York. On his podcast, “Pablo Torre Finds Out,” he detailed an elaborate recruitment video that had remained under wraps until now.
The Knicks’ pitch was not your standard fare; it included a personalized touch featuring longtime broadcaster Al Roker and various members of the then-Saturday Night Live cast. Together, they crafted a comedic sketch aimed at welcoming Leonard to New York. This attempt was particularly amusing in hindsight, considering Leonard’s clear inclination towards a return to his West Coast roots after a stellar, albeit brief, tenure with the Toronto Raptors.
A Glimpse into the Past
While it’s uncertain whether Leonard ever laid eyes on this quirky recruitment video, the revelation adds a fascinating layer to the Knicks’ history of chasing superstars. It exemplifies the lengths to which the franchise was willing to go to reshape its identity during a tumultuous period.
As the Knicks continue to forge their path forward, this incident serves as a reminder of the evolving nature of the NBA landscape and the relentless pursuit of talent that defines the league. The past may have been fraught with challenges, but the lessons learned are now shaping a brighter future for one of basketball’s most storied franchises.

