Adidas is stepping onto the Formula 1 grid in style. The sportswear giant announced today a multi-year partnership with the future Audi F1 Team, set to debut in the 2026 Formula 1 season. The deal will see the Three Stripes align with the legendary Four Rings to create one of the most high-profile collaborations in motorsport.
Performance Meets Style in the Paddock
Under the agreement, adidas will design a complete range of performance apparel and equipment for Audi F1 drivers, mechanics, and team personnel. The collection, built with adidas’ cutting-edge technology, promises to deliver elite performance on track while introducing a fresh, fashion-driven perspective to the paddock.
But it doesn’t stop there. Fans will also benefit: a dedicated line of clothing, footwear, and accessories will hit stores before the team’s debut, allowing supporters worldwide to showcase their Audi F1 pride in true adidas style.
Leadership Speaks Out
Bjoern Gulden, CEO of adidas:
“We are extremely proud to partner with the future Audi F1 Team. The union of the legendary Four Rings and our Three Stripes in 2026 marks an exciting new chapter in motorsport. Together, we aim to give the team and drivers the tools to excel while inspiring a new generation of motorsport fans.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team:
“This partnership unites two iconic brands on a global stage. With adidas, we’re equipping our team with elite-level gear for every role, designed to enhance efficiency. Beyond racing, our ambition is to ignite the passion of new fans through innovation, style, and an unrelenting pursuit of excellence.”
Gernot Döllner, CEO of AUDI AG & Chairman of Sauber Motorsport AG:
“Adidas and Audi share a legacy of success and a common drive to inspire through performance. This partnership goes beyond innovation and maximum performance — it combines the strengths of two forward-thinking brands. The next adidas collection will reflect Audi’s design philosophy of clarity and precision. Sharing our entry into Formula 1 with adidas is both a source of pride and proof of a shared vision.”
The Road to 2026
Audi’s long-anticipated F1 entry is already one of the most talked-about stories in motorsport. With adidas on board, the brand’s debut will come with not only cutting-edge machinery but also a global fashion and fan-engagement push that could set a new standard for how F1 teams connect with audiences.
This isn’t just a sponsorship — it’s a statement: Audi and adidas are ready to fuse performance, style, and innovation on Formula 1’s biggest stage.
