Pierer Mobility Group acquired MV Agusta earlier this year, and despite the challenges the company has faced, it has a clear vision to position the famous Italian brand in a distinct category within the group.
Hubert Trunkenpolz, deputy chairman of Pierer Mobility, explained to SPEEDWEEK.com that MV Agusta will continue to have its own motorcycles and engines, positioning itself as the luxury brand of the group:
– This is the luxury brand within the group. The bikes are designed and produced in Italy, and they have Italian «DNA». I would like to make a comparison that I think is appropriate: Lamborghini is part of the Volkswagen Group and is now the «cash cow» of the group, with an operating margin of over 20%. That’s the blueprint we want to achieve. Don’t worry, there won’t be MVs with KTM engines.
Although there won’t be any sharing of components, design, or engines, Pierer Mobility will provide resources and facilities to MV Agusta in Italy, such as testing benches, while maintaining the Italian identity and distinctiveness of MV – ensuring that the products are worth the price.