Keon Coleman shines as Josh Allen’s top target in Buffalo Bills comeback victory
Buffalo Bills wide receiver Keon Coleman entered his second year with a clear mission: to elevate his game beyond the modest output of his rookie season. His determination was evident throughout the offseason, as he dedicated himself to becoming the player the franchise envisioned. After just one week into the new season, it appears that Coleman’s hard work has paid off, as he played a pivotal role in the Bills’ thrilling comeback win against the Baltimore Ravens.
Coleman delivered a standout performance, racking up 112 yards and a touchdown on eight receptions, establishing himself as the primary weapon for quarterback Josh Allen. This is precisely the role the Bills anticipated for him, yet Coleman remains grounded and cautious about his early success.
“It’s just one game, but it is a great start; that’s expected,” Coleman reflected. “It’s expected for me to go out there and make the plays that I make. Wins are expected, too. I guess it’s pretty validating in a sense. But when you put in the work, you have a different expectation for yourself, and when the guys around you see the work you put in and they know what you’re capable of, their expectations change. When you meet them, it’s not a big cahoots part, let’s keep it going.”
Can Coleman become Allen’s primary target?
The potential for Coleman to emerge as Allen’s go-to guy is certainly present. Given his status as a draft pick, there’s an implicit expectation for him to step into that crucial role within the Buffalo offense. With Khalil Shakir primarily functioning as a slot receiver and Joshua Palmer serving as another downfield option, Coleman, who is younger and possesses a higher ceiling than both, can carve out a significant niche.
His ability to create a strong, physical presence downfield could unlock new dimensions for offensive coordinator Joe Brady’s scheme. However, as Coleman himself noted, while this performance is promising, consistency remains a key hurdle in his NFL journey. If he can maintain this level of play, he has the potential to solidify himself as Allen’s top target.
Looking ahead
The Bills’ victory not only showcased Coleman’s talent but also underscored the shifting dynamics within the team’s receiving corps. As the season progresses, all eyes will be on Coleman to see if he can build on this encouraging start and evolve into the reliable weapon that Buffalo’s offense desperately needs.